Adrian Cockcroft, cloud architect for Netflix, has a new deck up at slideshare titled “Netflix and Open Source,” which has a bunch of great facts about Amazon’s infrastructure as a service (IaaS) cloud. It also spells out how Netflix uses the technology, in its view, to obtain a competitive advantage in the market.
Much of the potential savings in cloud comes from the ability to turn it off. Netflix, for those in countries where it is not available, offers a service that allows customers to watch videos instantly over the internet. You can imagine how the usage of the service spikes after work hours and then fall back down as people go to sleep. Looking at slide 20 in the slide deck, that is exactly what happens. Netflix is renting a little over 200 compute instances (like servers) from Amazon at the low point (after midnight) and over 600 compute instances during the peak evening hours.
Other interesting facts:
- Zero to 500 instances in a little less than 8 minutes. (slide 19)
- The average lifetime of an instance is 36 hours. (slide 20)
- Amazon, based on public IP addresses, has a max capacity of 3.7 million instances, and has been more than doubling in size every year – faster than Moore’s law. (slide 22)
Perhaps the most interesting slide is how Netflix views itself compared to traditional IT:

Cloud isn’t simply a placeholder for future road map or a test bed, it is fundamental to the business strategy.
The whole slide deck is interesting and you should have a look. At the end, Cockcroft talks about a new competition that Netflix announced, with cash-money-prizes, to develop programs centered around the cloud.